When was pepsi throwback introduced

NYC news never sleeps. Get the Gothamist Daily newsletter and don't miss a moment. Terms By submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our Terms. Do you know the scoop? Comment below or Send us a Tip. Many Throwback fans, most of whom are male, are gulping it down not because they worry about HFCS being unhealthy hello, it's still soda , but because they prefer the taste of sugar-sweetened sodas.

In the U. Please enter email address to continue. Please enter valid email address to continue. In the commercial, Cindy Crawford pulls up to a gas station and buys a Pepsi. Two pre-adolescent boys are watching her every move and they comment about the great new Pepsi can. In the mid s, the Diet Pepsi brand took this same concept and modified it when they made a packaging change.

Since Cindy Crawford is still perceived as attractive in her mid 40s, the reformulated Pepsi could make a commercial with her in it, emulating the early s ad. It would be a smash hit, particularly on YouTube. Pricing strategy is also an important element to consider in making Pepsi Throwback permanent. If Pepsi moves alone in replacing high fructose corn syrup with real sugar, they could potentially raise their prices.

This could be done if thoroughly conducted, well reasoned market research supports the conclusion that there is a higher willingness to pay for a product that can be perceived as healthier.

Its ingredients and flavor were based on the original Cola flavor, and it used packaging and logos reminiscent of the — era of Pepsi packaging. Because sales were impressive, both Throwback drinks saw a return on December 28th, , and lasted through and until February 22nd, It was in this release that Throwback began using the s era logo and Pepsi's original theme.

It would continue to use this formula and packaging for all subsequent releases. Pepsi Throwback saw another 5-week run beginning in July , followed by the announcement in October that it would stay on shelves as long as sales were good.