What makes people spend

That's where buying a little free time can make a difference. Engaging a virtual assistant. Or a landscaping service. Or ordering in. Spending a little money to buy a little time can make you happier -- as long as you use that time to do something that will actually make you happier.

Working out. Connecting with family or friends. Pursuing an interest. In a study published in Review of General Psychology , researchers found that the higher the annual income, the less likely respondents were to say that material purchases made them happier. And the more likely they were to say experience purchases made them happier. This action word really hits people on a psychological level, preparing them to take action to receive the result. More often than not, that result is a benefit of a product or service.

Think about phrases like:. People love stories. They help communicate the value and benefit of products or services in a relatable, engaging way. Rather than simply reading the features and benefits of your products or services, they begin to picture themselves experiencing those features and benefits.

This kind of vision can be a powerful selling tool. Along with word of mouth, scientific or research-based evidence can increase consumer confidence in a company. If you have the facts, share them. No ifs, ands or buts about it. AKA worthy of the investment. This is especially effective for repeat business, as those who already invested in your brand will be excited to buy your latest offering. A lot of them are obvious, such as offensive language or profanity in the wrong settings.

There you have it: The words you use can influence buying decisions. Of course, there are many elements at play.

Keep this list of words that make people spend money in mind as you craft the content that might just bring a wealth of sales to your company. You're subscribed! Look out for a Welcome email from us shortly. Consistent branding across every channel is easy to understand but difficult to execute.

We all overspend, we all ignore our budgets and we all impulse buy. Instead, our brains are incredibly lazy and will always choose the decision that is the simplest and requires the least amount of effort.

In other words, we hardly ever carefully consider our actions; most of them are made by our brain on autopilot. Well, we only have a finite amount of energy to use, and spending lots of time rationally processing whether you want a latte or a flat white takes energy away from other important things like spotting danger…. This is a hangover from the days when we used to have to be constantly vigilant for sabre-toothed tigers and bears lurking in the bushes.

In other words, your actions are almost always decided by a set of unconscious and automatic processes our brains have picked up and developed from when we were children.

And the same thing applies to how we spend money, too. That means the next time you come home having had a bit of a shopping spree, you can just blame your unconscious mind. Anyone with a spine needs a chiropractor at some point, but not everyone seems to…. Photo by Amanda Jones on Unsplash. Which Colors Attract Customers? Like this: Campfire Mug Red — 15 oz. Blue: The Color for Credibility Blue connotes calm, and sometimes cold.

So…Which Colors Attract Customers? Published by Karleen Wise Andersen. Related Post. Whether we need one or not, a…. Recent Posts. Whether you want to jump in on this hot new marketing trend or just want… 2 hours ago.