What is the difference between glamour and cosmopolitan

Both of the magazines have their titles in the same position, at the top, which is the typical layout for a magazine. It is also the first thing you look for so being at the top is a good position. They also all have an image of mainly females on the cover which takes up a lot of room. This acts as an inspirational figure for the readers.

On the covers, they all have different captions scattered around the page about what will be included within the magazine. They usually all contain adverts and articles for clothes, shoes and makeup which is what females are interested in, so this will get them reading the magazines. There is bound to be an article featured in the magazine of the person on the cover. In the modern magazines, they both tend to have a subject based around sex.

Age There are many different stories in both magazines which are targeted at different age groups, although the average age of the readers is females in their early 30s. When male articles are featured in the magazine, the ages of these men are usually between This would get men interested in the magazine more because there a wide age range so they wouldnt feel excluded.

Some of the adverts in the magazine are promoting clothes, shoes and jewellery. This could appeal to any age because every woman likes that stuff, although it does depend on the prices of the products.

An example would be that a pair of boots at from Guess would more likely get readers over 25 interested because they are more likely to have a stable job and know what they can and cant afford. In the January edition of Cosmopolitan, there is an article about becoming an Ann Summers party ambassador. This would probably be aimed at the females aged because that is the age where you might start thinking about becoming a businesswoman and something like this might interest you because they are young.

Both magazines also include adverts and articles about anti-aging skin products. Gender In Cosmopolitan, they include article about men, for men to read. This gets men reading the magazine so that they can engage a wider audience to make more profit. In Glamour, there are a lot of fragrance adverts inside the magazine, which is promoting both male and female fragrances, so this may be trying to target males to read the magazine as well.

The colours used throughout the magazines are usually pinks, yellows, reds and light blues. They also sometimes use pastel colours. This is attractive to females as they are feminine colours. When men are portrayed in a magazine, it is very often to do with sex or violence. Males are often portrayed as being abusive to a partner or family member or cheating. Men arent usually seen in a positive format in these magazines unless they are being an inspiration.

The advertisements are very female orientated because they promote make-up, clothes, hair styles, shoes, etc. Females like to look their best, so by putting in these adverts, women are more likely to read these magazines. There are also interviews with the celebrity on the front cover. As they are usually women on the cover, females are more likely to pick the magazine up because of the image on the front.

If there were a male celebrity on the front, perhaps more males are likely to read the magazine. Positive Representation There are always clothing and beauty tips for women and this would help them to feel good about themselves when they use these tips. Sometimes in the magazines, they have inspirational stories from women, whether they have been heroic or being very ill. This will show women that they are strong characters, it also shows how some women can be just as capable as men at certain things which shows they can manage on their own.

Negative Representation Both magazines discuss sex and relationships frequently about white and heterosexual people, but lesbian and gay couples are rarely mentioned, so the magazine are portraying stereotypes and they focus on what is being the normal. They tend to feature models that are sizes 6 or 8 because they are seen to be the most attractive size.

This would make plus sized women feel insecure because they may think that they will never look that beautiful. They sometimes recommend some beauty tips such as implants, stomach stapling, Botox etc. The magazines should be trying to make women feel beautiful in their natural skin, not advising them to get surgery. Men are also stereotyped as some articles tend to send messages which affect the way readers view them as a group and are based on what they think all women are attracted to, which in itself discards gay and lesbian readers.

Open navigation menu. Close suggestions Search Search. User Settings. Teen Vogue , a junior version of the fashion bible , was already there. Self , purveyor of 1, ways to say goodbye to your back fat, disappeared from the racks in The magazine industry as a whole has been belt-tightening for years thanks to a print advertising famine, eliminating costly paper copies while trying to establish a beachhead on the internet.

Their demise feels like a loss — but is it? One Sassy cover touted a piece explaining why Israelis and Palestinians would never achieve peace and another on why women really ought to pout more. Jane told women how to wear jeans to work without getting fired. You could read a sombre article about abusive boyfriends, or kill time with a quiz about your flirting style.

The glossies were relatable, visually pleasing and useful all at once — a tactile, addictive habit. For every copy of a thick glossy that landed in a mailbox, there was usually not one but several readers.

Different promoting material The same goes for Glamour and Cosmopolitan in terms of promoting material. Different source name Besides the various differences in terms of cover, imagery and writing, the biggest difference they have is in terms of name, one has a French name and the other one a very American one.

Different culture Moreover, just looking at the different covers across the globe, you can notice differences that appear on a cultural basis. About the Author: Andra Maier. I am a very ambitious person, extremely passionate about fashion and lifestyle.

I love reading and writing, I am a person who loves to get involved in all sorts of projects and to try a lot of new things. Related Posts. The questionnaire developed was in a way that the target audience can be categorized and the audience with highest potential was selected and studied in detail. The final outcome of the research was drawing promotional strategies for the target segment categorized into ATL and BTL strategies. The result. Introduction In this report I have focused on Vogue magazine.

Vogue is an American fashion magazine and was founded in The current editor of American Edition is Anna Wintour. The purpose of this report is to recommend a marketing communications campaign focused on the Digital Edition of the magazine in order to increase sales and reduce costs. In order to do that. Magazines such as Cosmopolitan and Glamour are filled with about glossy pages of advertisements for clothes, makeup and skin products. The products promoted in magazines are specifically targeted at women.

Companies are paying millions of dollars to have their products advertised in their monthly issue.